“We are living in a time that requires trust and faith,” says Leatrice Eiseman, the executive director of the Pantone Color Institute, in a release announcing the company’s 2020 Color of the Year. “It is this kind of constancy and confidence that is expressed by Classic Blue, a solid and dependable blue hue we can always rely on.” Eiseman goes on to explain that Pantone’s selection is aimed at challenging us to “think more deeply, increase our perspective and open the flow of communication.”
According to Houzz.com, “That’s a tall order for a color, but it seems the folks at the color management company feel what the world needs most in 2020 is a reassuring pat on the back, and this is the color to make that pitch.”
